What Does "Let's Go Brandon" Mean? | Meme Explained

On October 2, 2021, NASCAR driver Brandon Brown won his first Xfinity Series race at Talladega Superspeedway. After the race, he was interviewed about his win by a sports reporter. In the background, the crowd could be heard chanting loudly, but not particularly clearly, at least at first.

What Does Let's Go Brandon Mean Wheel of Fortune Meme

The reporter initially suggested they were chanting “Let’s go, Brandon” in celebration of the driver. However, it became increasingly obvious as the interview wore on that what they were really saying was “[Insert-Four-Letter-Word Here] Joe Biden.”

From there, the chant took on a life of its own, popping up as a meme that is now practically unavoidable. Essentially, saying “Let’s Go Brandon” means, and is now code for, what the crowd was chanting behind Brandon Brown (see image at left). 

Why Do People Say “Let’s Go Brandon?”

Let's Go Brandon Hat by Police Tees

For those who did not support President Biden in the last presidential race, “Let’s Go Brandon” has become a “G-rated” way of disagreeing with the president and his policies. In fact, the chant’s popularity among conservative voters has spawned an entire cottage industry of meme-based merchandise, including Let’s Go Brandon” hats, shirts, hoodies and car bumper sticker decals. It’s a combination of a not-particularly-secret handshake and and not-so-inside joke within right-wing communities. 

Who Uses the “Let’s Go Brandon?” Meme

Let's Go Brandon Decal Bumper Sticker by Police Tees

Anyone who considers themselves to be a political conservative might be taking part in spreading the “Let’s Go Brandon” meme to express their dislike of or frustration with President Biden. For instance:

  • “Let’s go Brandon” has been the inspiration for a number of new songs recorded by conservative rappers.
  • A pilot for Southwest Airlines used the phrase when signing off on a flight (and is currently being investigated by the company).
  • Protesters in Chicago chanted the phrase during the President’s stop in Chicago to promote his “Vaccinate or Test” mandate.
  • Biden’s motorcade route during a stop in Plainfield, New Jersey was lined with a “Let’s Go Brandon” banner as the President passed by.
  • A rally for former Virginia Democratic gubernatorial nominee Terry McAuliffe was disrupted with “Let’s Go Brandon” chants when President Biden made an appearance in support of his candidacy. 
Let's Go Brandon Shirt by Police Tees

Even government officials are using the “Let’s Go Brandon” meme:

  • Republican Representative Bill Posey of Florida ended a speech on the house floor with a fist pump and a “Let’s go, Brandon!”
  • South Carolina Republican Jeff Duncan wore a “Let’s Go Brandon” face mask while at the Capitol. 
  • Texas Senator Ted Cruz posed with a “Let’s Go Brandon” sign during an MLB World Series game.
  • Sen. Mitch McConnell’s press secretary retweeted a photo of the phrase posted on a construction sign in Virginia.

Other Presidential Memes, Past and Present

Funny George Washington Meme

Becoming the subject of less-than-positive memes is nothing new for Presidents, or really any high-ranking government official, even if they weren’t necessarily called “memes” during the time they were in office. In fact, even America’s very first president, George Washington, has become the subject of modern memes. 

Some of the very first presidential memes include those directed at Grover Cleveland (who was believed to have fathered a child out of wedlock) and Thomas Jefferson, who was accused of betraying his wife as well as producing illegitimate heirs. In fact, Jefferson and Andrew Jackson were both the subject of vulgar poems regarding their less-than-Presidential activities. 

Barack Obama Joe Biden Meme

More recently, however, the internet has created a space where presidential memes -- funny, mean, or both -- are able to be rapidly created and shared, especially over social media channels like Twitter and Facebook. President Barack Obama is generally considered to be the first American president to have to contend with a constant barrage of memes, which only increased during the years Donald Trump was in office  For better or for worse, social media is able to amplify and spread new political memes like wildfire -- including “Let’s Go Brandon” memes. 

Popular “Let’s Go Brandon” Memes

Some popular “Let’s Go Brandon” internet memes include this one featuring President Trump:

Let's Go Brandon Trump Meme
This meme featuring VP Kamala Harris:
let's go brandon meme kamala harris
This image featuring Pokémon:
pokemon let's go brandon meme
And many more, including: 
let's go brandon cheerleader meme
let's go brandon jill joe biden meme
Joe Biden Let's Go Brandon Ice Cream Meme
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